Reverse. Projection. Mapping.
It's been just about a year since I began this project. It doesn't seem to be going anywhere so the design secrecy is not much needed anymore. Maybe someone out there will see the beauty of this great idea and lend a spark it to move forward.
Every once in a while someone comes to me with a little idea, they ask me to help them express it. Most of the time I don't have the time, or don't want to waste my time. But sometimes, the idea has certain sparkle and you cannot resist it. This idea was was one of those
Adam Roach approached me last year in Toronto about an idea to merge art and advertising. A way to bring art/branding to life on products. We found an method to project animation onto a real object. We could use 3D software to do it.
We began researching our ideas, generating mockups. The initial, prospective clients could be Scion. We felt their "current" campaign suited our urban graffiti inspired ideas and potentially wild graphic designs to be applied to their cars.
I wanted to know how to do it, not just the idea of doing it. All research would happen with light/projector simulations in 3D Max/Vray. Using scale models of all elements we could test without the actual space or elements. I spent a couple weeks in my Toronto based laboratory. There was instant success with test scene and the idea started to evolve. The Baitshop got on-board and we had a venue. The show would center around real graffiti artists as they create/paint on a real-time canvas that would be in-turn projected onto the car in a skin-like graphic. The demo video was created for a presentation to Scion, unfortunately they turned it down.
The research sat on the shelf for a few months. Then sparked again with enthusiasm and inspiration, we turned our sights on a new prospective client A.M.D. (Intel's main competitor) Only this time instead of being a real-time experience, we would tell a story. It would take place in the everyday office and we would transport the viewer through worlds on a 3-dimensional canvas with the power the and focus emitting from the AMD processor. Oh how I was into this one! And with the potential for digital abstract expressionism anything was possible.... But all in vain when it fizzled out.
Just another broken airship that never left the ground. I stack the wreckage in my scrap yard of failures. Most times they can get me down, but sometimes I'm just happy knowing that I do learn from all these experiences, and maybe one day I really will know what a "winning" idea is.
Enjoy the web album . Everything is sequentially ordered, and most have a little blurb to guide you through the process.
G
